Fur Family Tucker Box

Fur Family Tucker Box was founded by Nicole Rawlings. Australian author and educator, certified in Human Potential.

Working within performance driven environments, she observed a consistent truth: we are designed for co-regulation, it helps us thrive, AND, that pets are intelligently designed to increase our performance. 

She coined the phrase The Pack Effect™ to describe the performance chemistry created during interactions with contented pets.

High achievers optimise systems, strategy, and output. Yet the most accessible performance catalyst in their daily lives often goes unnoticed, regular connection with contented, instinct aligned pets..

Grounded in behavioural science and refined living, the brand was created on a clear belief: Instinct fulfilled pets co-regulate us for high performance.
Dogs, when their instincts are satisfied, are happier, confident and calm, and in this state can provide their human with measurable stabilisation by regulating our nervous system and through the release of oxytocin, serotonin and dopamine, supporting clarity, composure, and sustained performance. Cortisol levels are reduced, a stress hormone creating burnout, and dis-ease.

Nicole provides the refined essentials required to satisfy dogs, and cats, instincts, so pets are more aligned for positive interactions.

This is not simply about products. It is about how you lead, and what supports you in doing so.